#Mobility mary full#

Needham is a professor, Division of Pulmonary and Critical Care Medicine, Department of Physical Medicine and Rehabilitation, and OACIS Group, Johns Hopkins University. Parker is an assistant professor, Division of Pulmonary and Critical Care Medicine, and OACIS Group, Johns Hopkins University.

Earl Mantheiy is senior clinical coordinator, Division of Pulmonary and Critical Care Medicine, and OACIS Group, Johns Hopkins University. Caroline Outten is a nurse clinician, Department of Medicine, Johns Hopkins Hospital. Mary Glover is a nurse clinician, medical intensive care unit, Johns Hopkins Hospital. Annette Lavezza is therapy manager, Department of Physical Medicine and Rehabilitation, and OACIS Group, Johns Hopkins Hospital. Jason Seltzer is intensive care unit rehabilitation team coordinator, Department of Physical Medicine and Rehabilitation, and OACIS Group, Johns Hopkins Hospital, Baltimore, Maryland. Young is an associate professor, Department of Physical Therapy, University of Nevada Las Vegas, Las Vegas, Nevada, and a visiting scientist, Department of Physical Medicine and Rehabilitation, and Outcomes After Critical Illness and Surgery (OACIS) Group, Johns Hopkins University, Baltimore, Maryland. This is definitely not your grandparentsвЂ™ scooter. вЂњThe strategy behind this campaign was to harness the consumersвЂ™ needs for a power scooter, take away an age-old misconception that scooters are for the elderly, and create a smart, strategic, and cheeky campaign that delivers a journey, tells a story and is presented at all touch points of consumer contact,вЂќ Perko said. вЂњIconic brand characters have always been the central part of many memorable advertising campaigns in the past, and we believe that Doris and Howard are relatable characters that ring true to our demographics,вЂќ said Rhonda Perko, Vice President of Marketing at Pride Mobility. The вЂњItвЂ™s A Scooter ThingвЂќ campaign emphasizes that baby boomers know what they want, are in the вЂњknow,вЂќ and are hip enough to have Pride Mobility power scooters.

The two premier commercials, вЂњWhat Would We Do?вЂќ and вЂњThe Stand OffвЂќ featuring our characters Doris and Howard, deliver a new spin on power scooters and breathe new life into the idea of owning one.

#Mobility mary full#

We removed the stereotypical thought that вЂњscooters are for old folks.вЂќ We pursued another mindset when crafting this scooter commercial lineup: keep it fun, full of life, with can-do attitude, and throw in a pinch of sleek and sexy. However, they wanted more and were anxiously ready to get out of their house to experience the Pride MobilityВ® scooter lineup. Doris and HowardвЂ™s pursuit to obtain The Most Comfortable Recliner in the World, the VivaLift!В®, was most successful.